So I read about three nonfiction books a week, mostly biggification and self-work (what regular people call business and self-help). Rated on a scale of ducks: 1 duck = Stephen Covey (yawn) and 5 ducks = Malcolm Gladwell (do a little dance). Books worth reading are image-linked to independent bookstores.
The book: The No Asshole Rule: [...]
You’ll get good stuff from his book if his macho “love me, love my tough love” approach doesn’t get on your nerves.
Despite the flaws, it’s still better than most business books and he’s really not as much of a jerk as he’d have you believe in the first half of the book.
Here’s the thing. If there is one thing you need to know while biggifying what you do, it’s this: it does not matter how great the thing you do is.
Obviously it’s better for the world if it is that great, but all that greatness doesn’t get you anywhere if you can’t present it in a way that’s accessible and memorable and sticks in people’s heads.
Guess what? The most common reaction– “Wow, could I be any more of an incompetent idiot?” — is wrong, and The Design of Everyday Things is here to help you make the mental move away from it. I’m pleased to report that once your brain has been introduced to the concepts in this book, you’re much more likely to realize, “Ooooh, it’s not me, it’s just bad design.”