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	<title>Comments on: Why DO I charge so much? Part Two.</title>
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	<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/</link>
	<description>When you need some destuckification.</description>
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		<title>By: Andi</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-11087</link>
		<dc:creator>Andi</dc:creator>
		<pubDate>Tue, 08 Dec 2009 14:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-11087</guid>
		<description>@Sarah thank you for posting that. DH has been officially out of work for three years as of yesterday, and I&#039;ve been dancing as fast as I can to keep $ coming in  (he has too, just not with a full time job job).  It doesn&#039;t mean I am a Wrong Person either, or that the $ won&#039;t come in, but I know what you mean, having gone through the same thought processes myself.  (hugs)
.-= Andi´s last post ... &lt;a href=&quot;http://andibeads.blogspot.com/2009/11/wishcasting-wednesday.html&quot; rel=&quot;nofollow&quot;&gt;Wishcasting Wednesday&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>@Sarah thank you for posting that. DH has been officially out of work for three years as of yesterday, and I&#8217;ve been dancing as fast as I can to keep $ coming in  (he has too, just not with a full time job job).  It doesn&#8217;t mean I am a Wrong Person either, or that the $ won&#8217;t come in, but I know what you mean, having gone through the same thought processes myself.  (hugs)<br />
.-= Andi´s last post &#8230; <a href="http://andibeads.blogspot.com/2009/11/wishcasting-wednesday.html" rel="nofollow">Wishcasting Wednesday</a> =-.</p>
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		<title>By: sarah</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-11012</link>
		<dc:creator>sarah</dc:creator>
		<pubDate>Mon, 07 Dec 2009 06:52:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-11012</guid>
		<description>I just wanted to say that you&#039;re right.  It is terrifying and saddening and terribly frustrating - all your stuff looks so useful and helpful and lovely and I can&#039;t do it now.  But there was one thing you sort of mentioned that I wanted to bring up, to see what you think about it.  Because I look at your description of Right People, and I think I am totally one of your right people!  Everything resonates so much!  And then I look at this, and I think that I would like to invest in myself, theoretically, but right now I have both stucknesses and financial conditions that mean I&#039;m not willing to do it.  I&#039;m trying to work towards it, but still.  And then I think, maybe I&#039;m a Wrong Person instead, maybe this lack of money and resistance to spending on myself puts me Outside, and maybe I should hang my head and leave.

I don&#039;t thing this has anything to do with your prices, of course - I think you&#039;re totally right about all of that.  And I know that it&#039;s my own issues that cause this interpretation, but you are, after all, talking to lots of people with such feelings.  I just wonder if there&#039;s a way to talk about Right People here that doesn&#039;t imply that those who simultaneously have little money, difficulty thinking about spending money, and personal fears that make spending money on oneself very scary, seem like Wrong People instead of Right People who have some stucknesses to work out.</description>
		<content:encoded><![CDATA[<p>I just wanted to say that you&#8217;re right.  It is terrifying and saddening and terribly frustrating &#8211; all your stuff looks so useful and helpful and lovely and I can&#8217;t do it now.  But there was one thing you sort of mentioned that I wanted to bring up, to see what you think about it.  Because I look at your description of Right People, and I think I am totally one of your right people!  Everything resonates so much!  And then I look at this, and I think that I would like to invest in myself, theoretically, but right now I have both stucknesses and financial conditions that mean I&#8217;m not willing to do it.  I&#8217;m trying to work towards it, but still.  And then I think, maybe I&#8217;m a Wrong Person instead, maybe this lack of money and resistance to spending on myself puts me Outside, and maybe I should hang my head and leave.</p>
<p>I don&#8217;t thing this has anything to do with your prices, of course &#8211; I think you&#8217;re totally right about all of that.  And I know that it&#8217;s my own issues that cause this interpretation, but you are, after all, talking to lots of people with such feelings.  I just wonder if there&#8217;s a way to talk about Right People here that doesn&#8217;t imply that those who simultaneously have little money, difficulty thinking about spending money, and personal fears that make spending money on oneself very scary, seem like Wrong People instead of Right People who have some stucknesses to work out.</p>
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		<title>By: Anna-Liza</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7604</link>
		<dc:creator>Anna-Liza</dc:creator>
		<pubDate>Tue, 25 Aug 2009 07:44:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7604</guid>
		<description>So far, I&#039;ve only bought one thing from you, but I have others in my sights. At this point, I have no idea when I&#039;ll be able to afford any of it, but I have never felt your prices were &quot;too high&quot;, just that I wished I had enough money to participate in those particular things right now, instead of having to wait! 

These posts are most helpful to me, too, in pondering my own financial stuff and worthiness stuff.
.-= Anna-Liza´s last post ... &lt;a href=&quot;http://prsunshine.wordpress.com/2009/08/21/mr-pollyanna-is-playing-with-fire-again-come-watch/&quot; rel=&quot;nofollow&quot;&gt;Mr. Pollyanna Is Playing with Fire. Again. Come Watch!&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>So far, I&#8217;ve only bought one thing from you, but I have others in my sights. At this point, I have no idea when I&#8217;ll be able to afford any of it, but I have never felt your prices were &#8220;too high&#8221;, just that I wished I had enough money to participate in those particular things right now, instead of having to wait! </p>
<p>These posts are most helpful to me, too, in pondering my own financial stuff and worthiness stuff.<br />
.-= Anna-Liza´s last post &#8230; <a href="http://prsunshine.wordpress.com/2009/08/21/mr-pollyanna-is-playing-with-fire-again-come-watch/" rel="nofollow">Mr. Pollyanna Is Playing with Fire. Again. Come Watch!</a> =-.</p>
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		<title>By: Mikelann</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7600</link>
		<dc:creator>Mikelann</dc:creator>
		<pubDate>Mon, 24 Aug 2009 21:04:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7600</guid>
		<description>I love your posts! Yes, it is true-- If everyone can afford you, you are NOT charging enough money! (Now, if no one can afford you, you&#039;re charging too much.) &quot;Price Resistance&quot; is simply the concept that there should be a certain amount of &quot;resistance&quot; to our prices-- Harry Beckwith&#039;s Selling the Invisible, is a great book that really delves into this concept. He says that new business owners should shoot for at least 20% price reistance (20% of people who are a good fit for us, should not be able to afford us.)
I&#039;ve also noticed that people who are very price sensitive are also very difficult to please...
Bottom line-- you&#039;ll make more money charging higher fees to fewer people-- your Right People-- you&#039;ll do better work, have less resentment and enjoy your life more!
Thanks for your blog!
.-= Mikelann´s last post ... &lt;a href=&quot;http://www.womenearning.com/blog/you-are-not-on-sale&quot; rel=&quot;nofollow&quot;&gt;You Are NOT on Sale&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I love your posts! Yes, it is true&#8211; If everyone can afford you, you are NOT charging enough money! (Now, if no one can afford you, you&#8217;re charging too much.) &#8220;Price Resistance&#8221; is simply the concept that there should be a certain amount of &#8220;resistance&#8221; to our prices&#8211; Harry Beckwith&#8217;s Selling the Invisible, is a great book that really delves into this concept. He says that new business owners should shoot for at least 20% price reistance (20% of people who are a good fit for us, should not be able to afford us.)<br />
I&#8217;ve also noticed that people who are very price sensitive are also very difficult to please&#8230;<br />
Bottom line&#8211; you&#8217;ll make more money charging higher fees to fewer people&#8211; your Right People&#8211; you&#8217;ll do better work, have less resentment and enjoy your life more!<br />
Thanks for your blog!<br />
.-= Mikelann´s last post &#8230; <a href="http://www.womenearning.com/blog/you-are-not-on-sale" rel="nofollow">You Are NOT on Sale</a> =-.</p>
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		<title>By: Luke</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7523</link>
		<dc:creator>Luke</dc:creator>
		<pubDate>Fri, 21 Aug 2009 04:22:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7523</guid>
		<description>@Amber I can&#039;t answer your question, but you&#039;re talking about software development, right?  I like to read Paul Graham, 57 Signals and &quot;Micro ISV&quot; (see e.g. http://www.microisv.com/archives/2007/08/16/one-simple-thing/
) for startup ideas ...
.-= Luke´s last post ... &lt;a href=&quot;http://ighalsk.blogspot.com/2009/07/ighalsk-release-016.html&quot; rel=&quot;nofollow&quot;&gt;Ighalsk - release 0.1.6&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>@Amber I can&#8217;t answer your question, but you&#8217;re talking about software development, right?  I like to read Paul Graham, 57 Signals and &#8220;Micro ISV&#8221; (see e.g. <a href="http://www.microisv.com/archives/2007/08/16/one-simple-thing/" rel="nofollow">http://www.microisv.com/archives/2007/08/16/one-simple-thing/</a><br />
) for startup ideas &#8230;<br />
.-= Luke´s last post &#8230; <a href="http://ighalsk.blogspot.com/2009/07/ighalsk-release-016.html" rel="nofollow">Ighalsk &#8211; release 0.1.6</a> =-.</p>
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		<title>By: Sonia Simone</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7522</link>
		<dc:creator>Sonia Simone</dc:creator>
		<pubDate>Fri, 21 Aug 2009 02:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7522</guid>
		<description>One thing I&#039;ll sort of point people to if they haven&#039;t noticed is that you have stuff at lots of different price points. Including plenty of terrific material for free, and also some great introductory products at very comfortable prices. So people can choose where on the pricing continuum they feel good, and if that shifts over time, so be it.

There are many things I like about downloadable classes, but one is that it takes things out of that mental math of &quot;it costs X an hour and she works 40 hours a week, geez, who does she think she is, Rockefeller?&quot; Because as we know, if we tried to do what we do 40 hours a week, we&#039;d have a nervous breakdown. 

For now, my high consulting rates mostly serve to keep my bandwidth free to do product creation and develop both free &amp; paid content, which works for me. One of these days I&#039;ll actually put more into making that side of my business work, because I do get energized (within limits) by talking with other folks about their businesses.
.-= Sonia Simone´s last post ... &lt;a href=&quot;http://feedproxy.google.com/~r/TheRemarkableCommunicationBlog/~3/W3qQr71qFGc/&quot; rel=&quot;nofollow&quot;&gt;Are You Sure Your Content MarketingStrategy Is a Good Fit?&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>One thing I&#8217;ll sort of point people to if they haven&#8217;t noticed is that you have stuff at lots of different price points. Including plenty of terrific material for free, and also some great introductory products at very comfortable prices. So people can choose where on the pricing continuum they feel good, and if that shifts over time, so be it.</p>
<p>There are many things I like about downloadable classes, but one is that it takes things out of that mental math of &#8220;it costs X an hour and she works 40 hours a week, geez, who does she think she is, Rockefeller?&#8221; Because as we know, if we tried to do what we do 40 hours a week, we&#8217;d have a nervous breakdown. </p>
<p>For now, my high consulting rates mostly serve to keep my bandwidth free to do product creation and develop both free &amp; paid content, which works for me. One of these days I&#8217;ll actually put more into making that side of my business work, because I do get energized (within limits) by talking with other folks about their businesses.<br />
.-= Sonia Simone´s last post &#8230; <a href="http://feedproxy.google.com/~r/TheRemarkableCommunicationBlog/~3/W3qQr71qFGc/" rel="nofollow">Are You Sure Your Content MarketingStrategy Is a Good Fit?</a> =-.</p>
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		<title>By: Shannon Bowman</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7521</link>
		<dc:creator>Shannon Bowman</dc:creator>
		<pubDate>Fri, 21 Aug 2009 01:53:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7521</guid>
		<description>I&#039;ve gotten both some stony silence and enthusiasm about this lately, so it&#039;s nice to get some positive reinforcement.

Thanks for helping me feel good about what I do, instead of joining the race-to-the-bottom pricing game! Yuck. I&#039;d be no help to anyone if I did that.
.-= Shannon Bowman´s last post ... &lt;a href=&quot;http://feedproxy.google.com/~r/SignsOfPotential/~3/6DNPJ5CyoQY/&quot; rel=&quot;nofollow&quot;&gt;Hey Baby, What&#039;s Your Sign?&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve gotten both some stony silence and enthusiasm about this lately, so it&#8217;s nice to get some positive reinforcement.</p>
<p>Thanks for helping me feel good about what I do, instead of joining the race-to-the-bottom pricing game! Yuck. I&#8217;d be no help to anyone if I did that.<br />
.-= Shannon Bowman´s last post &#8230; <a href="http://feedproxy.google.com/~r/SignsOfPotential/~3/6DNPJ5CyoQY/" rel="nofollow">Hey Baby, What&#8217;s Your Sign?</a> =-.</p>
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		<title>By: Colleen Wainwright</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7520</link>
		<dc:creator>Colleen Wainwright</dc:creator>
		<pubDate>Fri, 21 Aug 2009 00:27:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7520</guid>
		<description>This may be my favorite post of yours ever. EVER.

Because price is such a sticking point for so many of us, how can you get unstuck without dealing with it first?

Thank you for your clear-headed, sublimely-articulated take on the subject. 

Bookmarked-for-life.
.-= Colleen Wainwright´s last post ... &lt;a href=&quot;http://feedproxy.google.com/~r/Communicatrix/~3/dcc5ZzPIa30/gaping-maws.html&quot; rel=&quot;nofollow&quot;&gt;Gaping maws&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>This may be my favorite post of yours ever. EVER.</p>
<p>Because price is such a sticking point for so many of us, how can you get unstuck without dealing with it first?</p>
<p>Thank you for your clear-headed, sublimely-articulated take on the subject. </p>
<p>Bookmarked-for-life.<br />
.-= Colleen Wainwright´s last post &#8230; <a href="http://feedproxy.google.com/~r/Communicatrix/~3/dcc5ZzPIa30/gaping-maws.html" rel="nofollow">Gaping maws</a> =-.</p>
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		<title>By: Carole</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7519</link>
		<dc:creator>Carole</dc:creator>
		<pubDate>Thu, 20 Aug 2009 23:55:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7519</guid>
		<description>Havi, thank you so much for putting so much thought into this subject. It&#039;s an issue that I struggle with on a regular basis.

I&#039;ve noticed something I especially struggle with is that other women kind of expect that because I&#039;m a woman, I&#039;ll cut them a break when it comes to money. That some women have this expectation that they can whine and cry poor and that I somehow owe them something because of that.

I have to say I really find this kind of annoying. There have been times in my life when I struggled financially, but I never expected anyone to say that their time was not valuable enough for me to pay them. 

I do have an expectation that my time and knowledge are valuable assets that I have worked very hard for. I think that you have every right to that expectation, too.

Thank you so much for sharing your expertise and knowledge here. You constantly help me confront my own &quot;stuff,&quot; and I am able to do that because you have created such safe ways to do that.</description>
		<content:encoded><![CDATA[<p>Havi, thank you so much for putting so much thought into this subject. It&#8217;s an issue that I struggle with on a regular basis.</p>
<p>I&#8217;ve noticed something I especially struggle with is that other women kind of expect that because I&#8217;m a woman, I&#8217;ll cut them a break when it comes to money. That some women have this expectation that they can whine and cry poor and that I somehow owe them something because of that.</p>
<p>I have to say I really find this kind of annoying. There have been times in my life when I struggled financially, but I never expected anyone to say that their time was not valuable enough for me to pay them. </p>
<p>I do have an expectation that my time and knowledge are valuable assets that I have worked very hard for. I think that you have every right to that expectation, too.</p>
<p>Thank you so much for sharing your expertise and knowledge here. You constantly help me confront my own &#8220;stuff,&#8221; and I am able to do that because you have created such safe ways to do that.</p>
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		<title>By: Tiara</title>
		<link>http://www.fluentself.com/blog/biggification/why-i-charge-so-much-2/comment-page-1/#comment-7518</link>
		<dc:creator>Tiara</dc:creator>
		<pubDate>Thu, 20 Aug 2009 23:46:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.fluentself.com/?p=5112#comment-7518</guid>
		<description>Thanks for your insight; it&#039;s good to hear more about this perspective from people directly.

How does privilege come into it? Many people could use the services people like you offer, don&#039;t even have a local equivalent, but due to global financial standards (which place massive privilege on a small subset of people) can&#039;t even begin to dream about this. And yet the people with privilege don&#039;t even realise they have it; it&#039;s shaped in their upbringing, their society, their intuition. What seems resonant may just be the reinforcement of the status quo, the idea of a Right Person that fits certain privileged definitions.

Here&#039;s an example: TED. It claims to be a conference for some of the brightest minds around the world. Yet its price - around $6k? - and the fact that you need to get tickets way in advance online effectively prices itself out of the people who absolutely need the exposure and network of TED the most: people in developing or underdeveloped countries looking to make international links to improve their communities. So what you get is a bunch of privileged talking heads going on about &quot;changing the world&quot; while not realising that a large chunk of the world they&#039;re trying to change can&#039;t even afford to be there. The only ones who can have the privilege of money and time, yet the ones who would most benefit are the ones without privilege.

This is something I&#039;ve been mulling about since last year, so I was glad you brought up this post. On the one hand, I&#039;m all for people charging what they&#039;re worth, even if it means losing some customers. I&#039;m trying to figure this out now with my creative work. On the other hand, when the issue of access is one that is complex and arbitrary, how do we not confuse privilege for resonance? Just because you can afford it doesn&#039;t make you the Right Person by any means.
.-= Tiara´s last post ... &lt;a href=&quot;http://www.tiarashafiq.com/2009/08/16/exchange-for-change-birthday-book-bazaar&quot; rel=&quot;nofollow&quot;&gt;Exchange for Change - Birthday Book Bazaar&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Thanks for your insight; it&#8217;s good to hear more about this perspective from people directly.</p>
<p>How does privilege come into it? Many people could use the services people like you offer, don&#8217;t even have a local equivalent, but due to global financial standards (which place massive privilege on a small subset of people) can&#8217;t even begin to dream about this. And yet the people with privilege don&#8217;t even realise they have it; it&#8217;s shaped in their upbringing, their society, their intuition. What seems resonant may just be the reinforcement of the status quo, the idea of a Right Person that fits certain privileged definitions.</p>
<p>Here&#8217;s an example: TED. It claims to be a conference for some of the brightest minds around the world. Yet its price &#8211; around $6k? &#8211; and the fact that you need to get tickets way in advance online effectively prices itself out of the people who absolutely need the exposure and network of TED the most: people in developing or underdeveloped countries looking to make international links to improve their communities. So what you get is a bunch of privileged talking heads going on about &#8220;changing the world&#8221; while not realising that a large chunk of the world they&#8217;re trying to change can&#8217;t even afford to be there. The only ones who can have the privilege of money and time, yet the ones who would most benefit are the ones without privilege.</p>
<p>This is something I&#8217;ve been mulling about since last year, so I was glad you brought up this post. On the one hand, I&#8217;m all for people charging what they&#8217;re worth, even if it means losing some customers. I&#8217;m trying to figure this out now with my creative work. On the other hand, when the issue of access is one that is complex and arbitrary, how do we not confuse privilege for resonance? Just because you can afford it doesn&#8217;t make you the Right Person by any means.<br />
.-= Tiara´s last post &#8230; <a href="http://www.tiarashafiq.com/2009/08/16/exchange-for-change-birthday-book-bazaar" rel="nofollow">Exchange for Change &#8211; Birthday Book Bazaar</a> =-.</p>
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