Comments on: Kosher marketing — it’s not what you think http://www.fluentself.com/blog/biggification/kosher-marketing/ When you need some destuckification. Wed, 07 Jan 2009 14:48:47 +0000 http://wordpress.org/?v=2.6.3 By: Joely Black http://www.fluentself.com/blog/biggification/kosher-marketing/#comment-2019 Joely Black Sat, 13 Dec 2008 17:06:46 +0000 http://www.fluentself.com/?p=112#comment-2019 I'm going to write this out because I decided it was an exercise. I was also reminded of going to see my (former) rabbi at his house and being offered cake along with all kinds of guarantees of its kosher status. It was great cake. I'm also writing this because I was told yesterday in the midst of my SPLAT on the internet that I had a bad attitude towards marketing and my name distanced myself from people. I really wanted to say "Right now I want distance, and frankly, I don't give a damn about marketing!" I've been told all about sell-sell-sell and I always felt wrong about it. Where I am now is that I am myself, as much as I can be. If I'm being myself, inevitably that leads (within about the space of three seconds) to talking about Amnar. I just talk and light up and get excited and that pulls people in. This is where I am in the continuum. Being myself, and seeing what happens. I noticed, over the ten years I've been an online presence, that being myself is what draws people in. Whenever I follow anybody else's Important Advice about Advertising myself, it doesn't work. Subtlety is the Way of Joely. <abbr><em>Joely Blacks last blog post..<a href="http://isabeljoelyblack.wordpress.com/2008/12/13/the-after-splat-or-naked-in-times-square-holding-a-bullhorn/" rel="nofollow">The after-splat (or) naked in Times Square holding a bullhorn</a></abbr></em> I’m going to write this out because I decided it was an exercise. I was also reminded of going to see my (former) rabbi at his house and being offered cake along with all kinds of guarantees of its kosher status. It was great cake.

I’m also writing this because I was told yesterday in the midst of my SPLAT on the internet that I had a bad attitude towards marketing and my name distanced myself from people. I really wanted to say “Right now I want distance, and frankly, I don’t give a damn about marketing!”

I’ve been told all about sell-sell-sell and I always felt wrong about it. Where I am now is that I am myself, as much as I can be. If I’m being myself, inevitably that leads (within about the space of three seconds) to talking about Amnar. I just talk and light up and get excited and that pulls people in. This is where I am in the continuum. Being myself, and seeing what happens. I noticed, over the ten years I’ve been an online presence, that being myself is what draws people in. Whenever I follow anybody else’s Important Advice about Advertising myself, it doesn’t work. Subtlety is the Way of Joely.

Joely Blacks last blog post..The after-splat (or) naked in Times Square holding a bullhorn

]]> By: Tao of Prosperity · Do You Need to be Aggressive to Get Sales? http://www.fluentself.com/blog/biggification/kosher-marketing/#comment-265 Tao of Prosperity · Do You Need to be Aggressive to Get Sales? Fri, 08 Aug 2008 00:27:40 +0000 http://www.fluentself.com/?p=112#comment-265 [...] I was inspired to write this article after stumbling upon Havi Brooks’ take on the subject, Kosher marketing — it’s not what you think. So you might want to check that article out [...] [...] I was inspired to write this article after stumbling upon Havi Brooks’ take on the subject, Kosher marketing — it’s not what you think. So you might want to check that article out [...]

]]> By: Nathan Bowers http://www.fluentself.com/blog/biggification/kosher-marketing/#comment-262 Nathan Bowers Thu, 07 Aug 2008 08:13:05 +0000 http://www.fluentself.com/?p=112#comment-262 Hmm, what if, like me, you live life according the Gospel of Gordon Gekko? But seriously, there's nothing sleazy about asking for the sale. I'd even prefer a more aggressive and slightly sleazy approach to the shrugged shoulders, aw shucks, "I don't enjoy getting paid" approach. If someone is indifferent to their product better believe I won't give it a second thought. At least an aggressive pitch helps me quickly decide if something is even worth considering. Don't toot your own horn too much, but don't apologize for being awesome either. I'm a stickler for this mostly because I recently figured it out and started practicing it. Finally, for the love of all that is kosher, don't put <a href="http://nathanbowers.com/design/great-moments-in-bad-stock-art-guy-pumping-fist-and-howling-into-cell-phone/" rel="nofollow">stock art like this</a> on your website. Hmm, what if, like me, you live life according the Gospel of Gordon Gekko?

But seriously, there’s nothing sleazy about asking for the sale. I’d even prefer a more aggressive and slightly sleazy approach to the shrugged shoulders, aw shucks, “I don’t enjoy getting paid” approach. If someone is indifferent to their product better believe I won’t give it a second thought. At least an aggressive pitch helps me quickly decide if something is even worth considering. Don’t toot your own horn too much, but don’t apologize for being awesome either.

I’m a stickler for this mostly because I recently figured it out and started practicing it.

Finally, for the love of all that is kosher, don’t put stock art like this on your website.

]]> By: Havi Brooks http://www.fluentself.com/blog/biggification/kosher-marketing/#comment-261 Havi Brooks Thu, 07 Aug 2008 00:58:49 +0000 http://www.fluentself.com/?p=112#comment-261 @Brandon - Yep, there will always be people who think you're doing it wrong. What I'm getting from you is that trusting your "no, wait, this is right" is a good ability to have ... @Karen - That is seriously funny. Three sisters with incompatible kitchens. Oy. Luckily for us, my brother and I both ended up with vegetarian homes/lifestyles, with the added benefit of getting the "skip pretty much all the kosher-related debates" pass ... @Brandon - Yep, there will always be people who think you’re doing it wrong. What I’m getting from you is that trusting your “no, wait, this is right” is a good ability to have …

@Karen - That is seriously funny. Three sisters with incompatible kitchens. Oy.

Luckily for us, my brother and I both ended up with vegetarian homes/lifestyles, with the added benefit of getting the “skip pretty much all the kosher-related debates” pass …

]]> By: Karen http://www.fluentself.com/blog/biggification/kosher-marketing/#comment-260 Karen Thu, 07 Aug 2008 00:33:29 +0000 http://www.fluentself.com/?p=112#comment-260 I don't know a thing about marketing, but I'm chuckling and nodding along with the first part of this post, because my conservative sister thinks that our orthodox sister is WAY TOO MUCH, but she also thinks that I (sorta reformed) am NOT NEARLY ENOUGH. I've always noticed that with religion, whatever one does is RIGHT: Anything more is nuts and anything less is inadequate. Karens last blog post..<a href="http://verbatim.blogs.com/verbatim/2008/08/wiki-wednesday.html" rel="nofollow">Wiki Wednesday</a> I don’t know a thing about marketing, but I’m chuckling and nodding along with the first part of this post, because my conservative sister thinks that our orthodox sister is WAY TOO MUCH, but she also thinks that I (sorta reformed) am NOT NEARLY ENOUGH. I’ve always noticed that with religion, whatever one does is RIGHT: Anything more is nuts and anything less is inadequate.

Karens last blog post..Wiki Wednesday

]]> By: Brandon Watkins http://www.fluentself.com/blog/biggification/kosher-marketing/#comment-259 Brandon Watkins Wed, 06 Aug 2008 23:43:03 +0000 http://www.fluentself.com/?p=112#comment-259 Once upon a time, I was an optician. That's the person who takes the eye doctor's prescription and helps you find glasses that will work properly for you, and make you look good in them while you're at it. You would think this is a straightforward proposition; no pushy sales necessary. Pick the right glasses for your eyes, right? Nope. Especially not if you work for a giant corporate conglomerate. They want you to push the most profitable lens materials, the highest-priced frames, and the most expensive lens coatings regardless of the patient's needs. That's not how I work. I learned to read prescriptions extremely well and know precisely what was the best lens material for their needs, and knew exactly what frame looked nicest on them regardless of its price. The result? Once a month I got yelled at for not pushing this month's "special" or selling what they wanted me to. And I didn't care. I had the highest sales-per-customer, zero error rate, and zero returns. My patients were always very happy. That made me happy. Once upon a time, I was an optician. That’s the person who takes the eye doctor’s prescription and helps you find glasses that will work properly for you, and make you look good in them while you’re at it. You would think this is a straightforward proposition; no pushy sales necessary. Pick the right glasses for your eyes, right?

Nope. Especially not if you work for a giant corporate conglomerate.

They want you to push the most profitable lens materials, the highest-priced frames, and the most expensive lens coatings regardless of the patient’s needs.

That’s not how I work. I learned to read prescriptions extremely well and know precisely what was the best lens material for their needs, and knew exactly what frame looked nicest on them regardless of its price. The result? Once a month I got yelled at for not pushing this month’s “special” or selling what they wanted me to. And I didn’t care. I had the highest sales-per-customer, zero error rate, and zero returns. My patients were always very happy. That made me happy.

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